Branding | American Marketing Association https://www.ama.org/topics/branding/ Answers into Action Wed, 30 Oct 2024 14:16:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://www.ama.org/wp-content/uploads/2019/04/cropped-android-chrome-256x256.png?fit=32%2C32 Branding | American Marketing Association https://www.ama.org/topics/branding/ 32 32 158097978 https://www.ama.org/certifications/digital-marketing-certification/ Digital Marketing Certification http://feeds.ligonier.org/~/876059276/0/topics~Digital-Marketing-Certification/ Thu, 13 Dec 2018 15:42:30 +0000 https://www.ama.org/?page_id=2561 We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional. Delivered 100% online […]

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We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.

Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more.

Get Started

Why certification matters

Certification demonstrates your commitment to keeping up to date and helps prove you have the knowledge employers can trust.

Relevant skills are evolving. According to The State of Digital Skills & Corporate Training report, 49% of the senior executives see artificial intelligence (AI) strategy development as the most important missing skill.

Our programs are designed and endorsed by industry leaders, boosting your reputation with two globally-recognized certifications. Take advantage of this shift to boost your prominence and leadership in this field.

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92%

of DMI graduates agree that our digital marketing course positively impacted their career.

79%

of DMI graduates have been promoted after completing one of our digital marketing programs.

88%

of DMI graduates are working at, or have been promoted to senior or management level.

virtual work

How Certification Works

Enrollment for the Digital Marketing Pro program happens through our partners at DMI. You’ll have access to 30 hours of self-paced online learning. And when you’re ready to take the exam, you’ll schedule a time with a testing center near you.

Get Started

Topics Covered

  • Digital Marketing in the Era of AI
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Email Marketing
  • Website Optimization
  • Google Analytics
  • Digital Marketing Strategy
GET STARTED

Looking for more advanced training?

We also offer the Digital Marketing Expert advanced certification. It’s 16 months of video learning with regular assessments. It’s a more advanced curriculum designed for senior professionals.

Learn More

I Already Have a PCM® Digital Marketing

Awesome! Your credential helps you stand out as someone committed to using their skills to make an impact. Don’t forget to report your Continuing Education Units (CEUs) to the AMA.

If you need support and are outside of the U.S. please click here.

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]]> 2561 https://www.ama.org/events/virtual-training/how-to-write-a-powerful-creative-brief-5/ How to Write a Powerful Creative Brief http://feeds.ligonier.org/~/900850439/0/topics~How-to-Write-a-Powerful-Creative-Brief/ Mon, 30 Sep 2024 16:23:29 +0000 https://www.ama.org/?post_type=ama_event&p=161958 Optimize your creative development process Great advertising and communications campaigns start with great creative briefs, but it’s often easier said than done. Mediocre briefs result in a lack of clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief, rework is avoided and the team gets clarity, […]

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Optimize your creative development process

Great advertising and communications campaigns start with great creative briefs, but it’s often easier said than done. Mediocre briefs result in a lack of clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief, rework is avoided and the team gets clarity, inspiration and efficiency.

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. You can then put your upgraded skills into action the next time you brief a creative team for a new ad campaign.

This workshop applies to teams involved in the creation of advertising/communications across mediums such as TV, print, billboard, radio, online video and banner. Real-world case studies and best-practice frameworks are included to immediately implement in your business.

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November 7, 2024 | 10:00 a.m. – Noon CT

Enter your quantity below to register

How to Write a Powerful Creative Brief (November 2024)

Non-Member

$169.00

Member

$129.00

Qty

Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.

Key Takeaways

  • Understand the real purpose of creative briefs.
  • Optimize your creative development process for less creative rework.
  • Learn how to develop the heart of your strategy before writing the brief.
  • Proficiently write each creative brief component.
  • See real-world creative brief examples.
  • Collect tools, templates and best-practice frameworks to immediately apply.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 161958 https://www.ama.org/events/webinar/beyond-breakthrough-building-messages-that-resonate-brands/ Beyond Breakthrough: Building Messages That Resonate http://feeds.ligonier.org/~/906653165/0/topics~Beyond-Breakthrough-Building-Messages-That-Resonate/ Tue, 22 Oct 2024 18:18:47 +0000 https://www.ama.org/?post_type=ama_event&p=173695 Beyond Breakthrough: Building Messages That Resonate Brands are operating in one of the most challenging marketplaces we’ve ever seen. Thus, it’s more vital than ever for brands to make lasting connections with consumers to drive their desired behaviors. The best way to do that: create a message that resonates. The most successful brands create a […]

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]]> Beyond Breakthrough: Building Messages That Resonate

Brands are operating in one of the most challenging marketplaces we’ve ever seen.

  • Attention spans are shorter.
  • Connections are harder than ever to make.
  • The bar to success is higher.

Thus, it’s more vital than ever for brands to make lasting connections with consumers to drive their desired behaviors. The best way to do that: create a message that resonates. The most successful brands create a connection with consumers that transcends the transactional – becoming known for something so connected to their brand that it becomes second nature to consumers and fuels growth. When a message resonates, it connects, moves, and compels the consumer to act. Our team will share findings from our Message Resonance & Impact initiative, identifying ways to develop better, more resonant messages to create the most compelling product and brand stories that connect with audiences more authentically.

What you’ll learn:

  • The characteristics that create messages that resonate
  • The impact resonant messages have on consumer connections
  • Actionable steps to incorporate these principles into your insights and marketing strategies

This webinar airs at 12PM CT and will be available on demand for six months after airing.

REGISTER NOW

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]]> 173695 https://www.ama.org/events/bootcamp/brand-management-bootcamp/ Brand Management Bootcamp http://feeds.ligonier.org/~/907117961/0/topics~Brand-Management-Bootcamp/ Thu, 10 Oct 2024 16:39:04 +0000 https://www.ama.org/?post_type=ama_event&p=172634 Build an Effective Brand Strategy The term brand management can mean different things depending on whether you are talking to a designer, consultant, agency or traditional client-side marketer. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners. This […]

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Build an Effective Brand Strategy

The term brand management can mean different things depending on whether you are talking to a designer, consultant, agency or traditional client-side marketer. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.

This one-day bootcamp will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.

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May 8, 2025 | Online | 10:00 AM – 2:30 PM CT

Key Takeaways

  • Core planning frameworks for business and marketing strategy
  • Brand manager roles, responsibilities and career development areas
  • Project prioritization and cross-functional collaboration tips
  • Brand Positioning frameworks and writing tips
  • Brand finance (P&L) fundamentals
  • How brands analyze and judge the initiative performance

Select your quantity to register

Brand Management Bootcamp (May 2025)

Non-Member

$279.00

Member

$219.00

Qty

Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 172634 https://www.ama.org/on-demand/certificate-in-entrepreneurship/ Certificate in Entrepreneurship http://feeds.ligonier.org/~/907011491/0/topics~Certificate-in-Entrepreneurship/ http://feeds.ligonier.org/~/907011491/0/topics~Certificate-in-Entrepreneurship/#respond Mon, 28 Oct 2024 15:18:22 +0000 https://www.ama.org/?post_type=ama_courses&p=174253 Course Overview This online certificate program introduces key issues in entrepreneurship for those looking to start a business on their own. What does it take to build and grow a business from scratch? What personal characteristics are shared by successful entrepreneurs? What types of resources are available to budding entrepreneurs, and where can you find […]

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  • Certificate in Entrepreneurship

    This Certificate program introduces key issues in entrepreneurship for those looking to start a business on their own.

    Hosted by MindEdge

    Beginner | Certificate Program | 5 Courses

    $599

    Get Started

    You will leave ama.org to make this purchase.

Course Overview

This online certificate program introduces key issues in entrepreneurship for those looking to start a business on their own. What does it take to build and grow a business from scratch? What personal characteristics are shared by successful entrepreneurs? What types of resources are available to budding entrepreneurs, and where can you find them? Learners who complete this program will have the answers to those questions and others that are essential to the success of their businesses. This certificate is suitable for new business owners, as well as anyone considering the challenges of entrepreneurship.

Skill level: Beginner

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Learning Format

This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.

Enroll today

Courses Included in This Certificate

Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.

This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.

When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.

This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur–how an entrepreneur can manage his or her own time and maintain a proper work-life balance.

Prove your skills! When you finish this course, you’ll get a certificate of completion to show your current boss and future employers your commitment to keeping your knowledge up-to-date.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

Other Learners Also Took

  • On-Demand Training

    Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

  • On-Demand Training

    Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

  • On-Demand Training

    This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization.

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]]> http://feeds.ligonier.org/~/907011491/0/topics~Certificate-in-Entrepreneurship/feed/ 0 174253 https://www.ama.org/on-demand/small-business-marketing/ Small Business Marketing http://feeds.ligonier.org/~/907009733/0/topics~Small-Business-Marketing/ http://feeds.ligonier.org/~/907009733/0/topics~Small-Business-Marketing/#respond Mon, 28 Oct 2024 14:39:22 +0000 https://www.ama.org/?post_type=ama_courses&p=174221 What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification. About the Course Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and […]

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  • Small Business Marketing

    Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

    Beginner | 3 Hours | 27 Modules

    $99 for non-members | $79 for members

    Buy This Course

What You’ll Learn

  • Develop and implement an effective marketing plan for your small business
  • Understand how a conversion funnel works and apply it for e-commerce
  • Leverage social media platforms to strengthen your marketing campaign
  • Identify the best social media influencers to benefit your marketing
  • Apply SEO and keyword research to improve website visibility and traffic
  • Interpret search analytics to recognize successful marketing resources
  • Utilize content marketing as a promotional strategy

You will gain access to this course for 90 days from purchase date.

Small Business Marketing

Non-Member

$99.00

Member

$79.00

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.

Skill Level: Beginner

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AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

  • beginner | 1 hour

    Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

  • Beginner | 1.5 Hours

    Cut through Search Engine Optimization (SEO) jargon and learn the essential basics to get results.

  • Beginner | 3 Hours

    Dive into digital marketing for entrepreneurs and small-business people with real-world, prize-winning editorial content and strategies from Inc. Magazine.

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]]> http://feeds.ligonier.org/~/907009733/0/topics~Small-Business-Marketing/feed/ 0 174221 https://www.ama.org/on-demand/brand-strategy-101/ Brand Strategy 101 http://feeds.ligonier.org/~/876065552/0/topics~Brand-Strategy/ http://feeds.ligonier.org/~/876065552/0/topics~Brand-Strategy/#respond Mon, 16 Sep 2024 06:28:39 +0000 https://www.ama.org/?post_type=ama_courses&p=116999 Skills You’ll Gain Brand Guidelines Brand Management Storytelling Brand Design What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification. Course Overview Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, […]

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  • Brand Strategy 101

    Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

    Beginner | 1 Hour | 18 Modules

    $79 for non-members | $49 for members

    Buy This Course

Skills You’ll Gain

Brand Guidelines Brand Management Storytelling Brand Design

What You’ll Learn

  • Discuss the meaning and differences of several branding terms.
  • Learn the four different stages of a brand strategy roadmap.
  • Gain tips on creating personal brand touchpoints.
  • Explore multiple case studies to understand best practices for creating a brand strategy.

You will gain access to this course for 90 days from purchase date.

Brand Strategy 101 On-Demand Training

Non-Member

$79.00

Member

$49.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Course Overview

Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, how to establish a niche brand voice from a visual and verbal perspective, and what you need to share a brand in a super powerful way. With practice and a dash of curiosity, this course will reveal what’s needed to bring a brand to life using this formula: Brand Commitment + Brand Voice + Design + Implementation = Brand Strategy.

Skill Level: Beginner

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18 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Learn the definition of branding and the ingredients that go into creating a holistic brand.

Walk through a conceptual exercise that focuses on the impact and presence brands can have.

Walk through a case study with Feeding America to examine their brand commitment.

Walk through the brand commitment model and learn the importance of building a brand essence.

Learn how to use mind mapping as a technique for brainstorming and organization.

Gain tips and resources for how to select the best design options for your brand.

Learn what a brand touchpoint is and the importance of having multiple touchpoints.

Understand how to distinguish the differences between branding, marketing, and advertising.

Gain an introduction to the four steps of a brand strategy roadmap before diving deeper into each.

Learn how to find and define your target audience as part of the brand strategy.

Consider how to set your business and revenue goals as part of your greater business strategy.

Learn how to build a brand voice to lead your choices from a creative design standpoint.

Involve the implementation team to set milestone, to-dos and delivery dates.

Walk through a case study with Bon Vivant Cakes to examine their design and brand voice.

Walk through a case study with Vichcraft and examine their brand positioning.

Walk through a case study with Tom’s Shoes and examine their Brand Roadmap Strategy.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Lisa Guillot

Be Bright Lisa Coaching

Lisa Guillot is a professionally certified (PCC) transformational leadership coach through the International Coaching Federation. Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation. Her branding experience includes working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora, allowing her to share deep brand strategy and creative expertise from lifestyle branding to tech-related industries.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Related Courses

  • Intermediate | 1.5 Hours

    Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.

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    Enhance your communication skills to have more impact in various-sized groups and working environments.

  • Beginner | 3.5 Hours

    Connect with your audience, and build your brand awareness and trust using content marketing.

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]]> http://feeds.ligonier.org/~/876065552/0/topics~Brand-Strategy/feed/ 0 116999 https://www.ama.org/events/webinar/the-sustainability-landscape-for-todays-marketers-how-can-you-generate-value-for-your-brand/ The sustainability landscape for today’s marketers: How can you generate value for your brand? http://feeds.ligonier.org/~/904100648/0/topics~The-sustainability-landscape-for-today%e2%80%99s-marketers-How-can-you-generate-value-for-your-brand/ Thu, 05 Sep 2024 19:14:59 +0000 https://www.ama.org/?post_type=ama_event&p=169214 This free event is now available for on-demand registration and access through April 24, 2025. Once registered, the on-demand content will become available. Sustainability is a topic area that is constantly shifting based on the latest science, trends, regulations, market landscape and more. Because of this, staying focused on where your brand marketing and sustainability […]

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]]> This free event is now available for on-demand registration and access through April 24, 2025. Once registered, the on-demand content will become available.

Sustainability is a topic area that is constantly shifting based on the latest science, trends, regulations, market landscape and more. Because of this, staying focused on where your brand marketing and sustainability intersect can be the missing piece of the puzzle when it comes to generating value for your brand.  

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Join us as Julia Lyon, US Communications & Engagement Lead at Quantis, shares insights on how to harness these changes to build messaging and a marketing strategy that resonates with your customers and key audiences.  

VIEW ON-DEMAND

In this webinar, you’ll learn: 

  1. Recommendations for marketers to better integrate sustainability into your brand messaging, while mitigating greenwashing 
  2. How brands today are leveraging sustainability for brand marketing, including key topics and trends 
  3. Key considerations for your brand, whether your organization is early on in its sustainability journey or an industry leader 

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]]> 169214 https://www.ama.org/events/virtual-training/core-components-of-branding-3/ Core Components of Branding http://feeds.ligonier.org/~/900837713/0/topics~Core-Components-of-Branding/ Tue, 02 Jul 2024 13:43:16 +0000 https://www.ama.org/?post_type=ama_event&p=161294 Learn How To Build a Valuable Brand While most marketers have a general sense of what a brand is, it’s not always clear how to define and document a brand. What does it take to define and build a brand in the context of an organization? How do you bring strategy, design and messaging together in […]

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Learn How To Build a Valuable Brand

While most marketers have a general sense of what a brand is, it’s not always clear how to define and document a brand. What does it take to define and build a brand in the context of an organization? How do you bring strategy, design and messaging together in a way that sets clear boundaries and direction? 

When you know exactly what components are necessary to define a brand and set direction, branding becomes much clearer and more effective at reinforcing core desired equities in customers’ minds.

In this virtual workshop, we’ll cover the steps to create and define a brand. You’ll learn what internal and external assets are required to create a new brand or sharpen an existing one. And you’ll leave with visual and messaging guidelines that drive clarity in your advertising, communication and product development.

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September 5, 2024 | 10:00 a.m. – 12:00 p.m. CT

Key Takeaways

  • Understand how to research and document a useful Target Profile
  • Develop a strategic Positioning Statement
  • See the three most important documents in a Design Strategy
  • Use the basic structure of a Brand Story/Manifesto and see examples
  • Craft a Message Map to help direct advertising and PR messaging
  • Get best-practice templates and frameworks

Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.

Select your quantity below to register

Core Components of Branding (September 2024)

Registration is closed

Are you an AMA Collegiate Member? Register here

Core Components of Branding – Collegiate (September 2024)

Registration is closed

*10% discounted group pricing does not apply to Collegiate offering

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Join & SAVE

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Event Policies

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]]> 161294 https://www.ama.org/events/conference/virtual-conference-build-your-brand/ Virtual Conference: Build Your Brand http://feeds.ligonier.org/~/876065549/0/topics~Virtual-Conference-Build-Your-Brand/ Fri, 08 Sep 2023 15:29:04 +0000 https://www.ama.org/?post_type=ama_event&p=134333 Registration for this virtual conference is free to all attendees. Join us as we delve into the intricacies of effective brand messaging, discovering how it can nurture customer loyalty and drive referrals. Explore innovative strategies for developing a unified marketing approach across multiple channels, with a special emphasis on leveraging the power of social media […]

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]]> Registration for this virtual conference is free to all attendees.

Join us as we delve into the intricacies of effective brand messaging, discovering how it can nurture customer loyalty and drive referrals. Explore innovative strategies for developing a unified marketing approach across multiple channels, with a special emphasis on leveraging the power of social media to amplify your brand’s visibility and foster engagement.

You’ll gain invaluable insights into building brand equity and cultivating steadfast customer allegiance through cutting-edge social media techniques. Don’t miss this chance to immerse yourself in the ever-evolving world of brand building in the digital era.

access the virtual conference

Meet The Keynote

“Disruptors – Keeping ‘challenger’ brand energy alive in a world of non-believers“

KEYNOTE SPEAKER
May 15, 2024 | 10:00 a.m. CT

Justin Norman

Global Head of Music Marketing, Spotify

By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.

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